To present our clothes in a clear and inspiring way, some images on this site are generated or edited with artificial intelligence (AI) tools. We want you to always know this before you buy.
Which images are created with AI
- The look photos in the Shop the Look section and in our Reels showing children wearing the clothes: the children pictured are not real people, they are generated with AI.
- Some product photos and some decorative images in banners and sections of the site.
On AI-generated look images you'll find the label "Image created with AI"; every product page includes a notice about the use of AI.
What is real
The clothes are real and they are the ones we sell. An image created or retouched with AI may show small differences in colour, shape or detail compared with the garment: the product page description is what counts (colour, size, composition).
Unsure about an item? Write to us before buying: we'll gladly send you real photos of the garment.
This notice fulfils the transparency obligations for AI-generated content laid down in Regulation (EU) 2024/1689 (AI Act), Art. 50.